Customers want to feel like they’re getting the real thing from companies and brands. ![]() Key TakeawaysĪ company is not defined by its money, but it can be broken by it. At the same time, established corporations should remember that even after becoming successful, they must remain hungry and driven in order to stay on top of their game. Instead, they can use the virtue and strength of their idea to power through tough times. This type of behavior can ultimately lead to innovation and long-term success.Įntrepreneurs should not be discouraged by their limited financial means. Entrepreneurs who are hungry for success and have a broke mindset will pursue creative, not easy options, which can often be more expensive and less effective. ![]() The right business decisions aren’t always the most expensive. To successfully use these free avenues, we must learn how harness our power while broke. However, this new way of selling things has led to many entrepreneurs competing with each other in a “free-for-all” environment where it’s hard for anyone to succeed because everyone can be heard at once. The Internet has made it easier for businesses to sell their products by allowing them to reach customers directly through social media outlets such as Facebook, Twitter, and Instagram. ![]() Successful business people are creative and have the ability to solve problems without spending a lot of money. The Power of Broke emphasizes that money is not the most important thing for an entrepreneur. 1-Page Summary of The Power of Broke Overview
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